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Social Media Report Card – Greg Fox

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Greg Fox

Just snuck in under the wire with this post and now all Social Media Report Cards for the Howard County Council Members are complete. My final evaluation is for Greg Fox (Howard County Council – District 5).

(Click the followers numbers to see the social media pages…at least on Facebook)

Social Media

Followers

Grade

Facebook

304

C

Twitter

N/A

F

Facebook – Greg Fox ranks 5th in the number of Facebook followers amongst County Council Members. All Facebook posts in 2015 have been about school closings (no other topic at all listed online). There just is not enough posts or useful information to give a grade higher than “C”.

Recommendations – It is 2015 and maybe a good time for Greg Fox to reevaluate his communications strategy to residents of District 5 in Howard County. More posts on Facebook and utilization of other social media tools like Twitter might be a good idea for his team to evaluate. It would also be helpful to have your social media link(s) on your County Council Webpage.

Overall – I would give Greg Fox a grade letter of D. (See recommendations as to why).

I will be very interested in seeing how communication to District 5 residents is handled going forward.

Scott E

Choose your social media platforms for your small business

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Social Media

I thought I would go back to a pure tech / social media topic for this post. Many small businesses struggle trying to decide which social media platforms they should be on for optimal outreach. Is it one, two or more platforms to reach potential customers. I came across this information on INC.com and thought I would share (note – it is written towards startups but know it can also be used for small businesses as they decide on social media outreach):

Choose your social media platforms.

Depending on your strategy, approach, and goals, you should be able to determine which social media platforms are right for your startup. Currently, there are five major social media platforms potentially of value to startups like yours:

  • Facebook. By far the largest social media platform on the internet, Facebook boasts more than 700 million active monthly users. If you’re looking to reach the masses, this is the best place to start. It’s also the most credible platform. Any healthy and established business has a Facebook page, and a lack of one is a warning sign to potential customers.
  • Twitter. Research shows that 68 percent of Twitter users are more likely to make a purchase from the brands they follow. If content distribution and one-on-one customer engagement is important to you, Twitter should be a key part of your social media strategy.
  • LinkedIn. For B2B startups and companies looking to find business partners, LinkedIn is extremely valuable. It’s a more professional Facebook and serves the purpose of facilitating global networking.
  • YouTube. If brand awareness is your primary goal, YouTube can be your best friend. This platform gives you the opportunity to distribute engaging videos to millions of eager users. By investing in high-quality videos that are intriguing and engaging, you can begin to facilitate conversation and effectively cross-market your brand by sharing content on other platforms.
  • Google. While a late addition to the social media game, Google has quickly established itself as the second largest network with more than 350 million active monthly users. As a rule of thumb, it’s a good idea for businesses to support anything that Google does or encourages.
  • Pinterest. Finally, Pinterest is of supreme value for many businesses. It’s the fastest growing social media platform and is particularly conducive to startups with physical products.

Now while I agree with most everything written above, I was more than a little surprised that Instagram was left off this list. Instagram is and has remained one of the most downloaded apps in iTunes. The younger generation uses this social media platform extensively. It is an excellent tool for brand or product promotion and really should be considered when looking into expanding outreach for your small business.

If I had to rank the most important social media channels for small businesses, it would be the following:

1. Facebook

2. Twitter

3. LinkedIn

4. Instagram

5. Google+

6. YouTube

7. Pinterest

Note – This is a very generic ranking and not business line specific. Each business should evaluate the advantages of each platform and choose the social media channels that fits best for optimal outreach.

Choosing what platforms you should be on is the first step…next is using the social media platforms correctly. If not used correctly, social media can be a waste of your time. If you need assistance, ScottE Software offers social media consulting and social media management services. Just contact us for more information.

Scott E

#HoCoTech

HorseSpirit Arts Gallery Welcomes Sculptor Bill Knapp

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Bill_Knapp Promo

HorseSpirit Arts Gallery adds yet another wonderful artist, sculptor Bill Knapp.

Dear Friends of HorseSpirit Arts,

Please join me in welcoming Sculptor Bill Knapp to HorseSpirit Arts Gallery. Bill finds and recycles the coolest objects and then uses his unlimited imagination to sculpt amazing art! He has his own unique line of Sculpture & Fine Furnishings. Isn’t he just awesome??

I am thrilled to have Bill join the gallery. Come see his artful creations along with the original works of 24 other local artists!

Look forward to seeing you soon! Abundant Kindness, Robin

Robin Holliday, HorseSpirit Arts, LLC, Owner & Artist
HorseSpirit Arts Gallery at Westwood Unique
13554 Triadelphia Road, Ellicott City, MD 21042 (click for map view and directions)
Open Daily 10:00 am to 5:00 pm (Closed Tuesdays)

HorseSpiritArts.com
Follow updates from HorseSpirit Arts on Facebook: Facebook

Learn more about Bill Knapp:

Bill Knapp

In the studio, the inventory gets methodically lined up on shelving according to the form they bring to mind. That is where Bill Knapp’s sculpture begins. Bill has been creating found object sculpture for more than twenty years, and has produced more than two hundred works of art. The work is made for the most part of scrap metal, machine parts, or simply “treasures” that others have discarded as if they were junk. Often these pieces are not only recycled into sculptural art but appear as if they have been engineered to perform a certain task, and eventually get their second chance becoming art. People, animals, and instrument-like pieces often appear.

Bill studied fine art at Towson University.

Photos of the Gallery and Artists:

If you have not had the opportunity to visit the gallery, here is a sample of some of the art and the artists they feature:

HorseSpirit Arts Gallery Photos
Click to view more photos

Final comments:

The HorseSpirit Arts Gallery features local painters, ceramic artists, sculptors, jewelry makers, fiber artists and many more. There really is something for everyone at this gallery and I highly recommend visiting.

Scott E

#HoCoArts 

 

Social Media Report Card – Mary Kay Sigaty

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Mary Kay Sigaty

I am up early this morning to complete the fourth Social Media Report Card for the Howard County Council. This time around I am evaluating Mary Kay Sigaty (Howard County Council – District 4).

(Click the followers numbers to see the social media pages)

Social Media

Followers

Grade

Facebook

352

C-

Twitter

667

C

Facebook – Mary Kay Sigaty ranks fourth in the total number of Facebook followers. In an interesting twist on linking accounts together, Mary Kay Sigaty links her Twitter account back to her Facebook page. I have to say that I have not seen this very often (and there is a reason for that) and I am not totally sure it works from a visual perspective. Here is an example (see photo below) of some recent Facebook posts:

Mary Kay Sigaty Facebook Posts
Click for larger view

Twitter – Mary Kay Sigaty ranks second in the total number of Twitter followers. Posts from this account are sporadic. There was activity in late January and then again on February 17th and 19th…but nothing about the most significant snow storm yesterday. There is just not enough activity to provide a grade higher than “C”.

Recommended Improvements – I would start with more posts for your followers in District 4. There just is not enough information coming from the accounts today. Second I would unlink the Twitter and Facebook accounts. Having those accounts linked may be a primary contributor to having one of the lowest number of Facebook followers amongst the County council members. Finally I would recommend getting your social media links on your County Council webpage (maybe find out how Jen Terrasa got her links on there and do the same).

Overall - I would give Mary Kay a grade letter of C- (the “-” really is about the linking of Facebook and Twitter together).

I look forward to following these accounts going forward and seeing what changes are implemented.

Scott E

#HoCoPolitics

Social Media Report Card – Jen Terrasa

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CouncilpersonJenTerrasa

Another snow day so what a good opportunity to write another report card. At this rate I will finish all of the County Council evaluations by the end of February. This time around I am evaluating Jen Terrasa (Howard County Council – District 3).

I live in Jen Terrasa’s district so these are accounts I personally follow very closely.

Social Media

Followers

Grade

Facebook

540

C

Twitter

666

C

Extra Credit

LinkedIn

500+

B

Facebook – Jen Terrasa ranks third in number of Facebook followers. Post are pretty infrequent. Last post was on February 12th and only four posts so far in 2015.

Twitter – Jen Terrasa ranks third in the number of Twitter followers. The account was pretty active in late January and early February but posts have fallen off and the last post was on February 4th.

Extra Credit – When elected officials use more than just Facebook and Twitter, I will recognize them with “Extra Credit” to their overall grade. I love that Jen Terrasa lists her LinkedIn profile on her County Council webpage (see photo below) and on her campaign website (which is still active). I lowered the grade from an “A” to a “B” because the link on the County Council webpage is not correct (it points to her Facebook page).

Jen Terrasa County Council PageRecommended improvements - Posting more often on Facebook and Twitter would be a big step forward. Nothing from the accounts about the snow storm today is a little disappointing. Fixing that link on the County Council page for the LinkedIn page should be done ASAP.

Overall - I would give Jen a grade letter of C+ (the + is due to the extra credit item).

I have full faith that Jen Terrasa (or her staff) can make the necessary improvements listed above to improve her social media outreach to District 3 residents (like me).

Scott E

#HoCoPolitics

HorseSpirit Arts Gallery Welcomes Fiber Artist Dalis Davidson

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Welcome Fiber Artist Dalis Davidson to HorseSpirit Arts Gallery

A wonderful new local artist has joined the HorseSpirit Arts Gallery:

Dear Friends of HorseSpirit Arts,

Please join me in welcoming Fiber Artist Dalis Davidson to HorseSpirit Arts Gallery. Isn’t her sheep just adorable and her work lovely??

Come see Dalis’ artful creations along with the original works of 23 other local artists! Look forward to seeing you soon! Abundant Kindness, Robin

Robin Holliday, HorseSpirit Arts, LLC, Owner & Artist
HorseSpirit Arts Gallery at Westwood Unique
13554 Triadelphia Road, Ellicott City, MD 21042 (click for map view and directions)
Open Daily 10:00 am to 5:00 pm (Closed Tuesdays)

HorseSpiritArts.com
Follow updates from HorseSpirit Arts on Facebook: Facebook

A little bit about Dalis Davidson and Dancing Leaf Farm:

dalis_davidson

Dancing Leaf Farm is a small sheep farm in the foothills of Sugarloaf Mountain in rural Maryland. Owned and operated by Dalis Davidson, a studio/shop is located on the property, filled with spinning and knitting items, hand created jewelry and other gift items.  A ‘spinner’s’ flock, consisting of various sheep breeds, graze the nearby fields. 

Dalis features her own line of hand painted yarns, vibrantly dyed in a rainbow of colors.

HorseSpirit Arts Gallery at Westwood Unique:

HorseSpirit Arts Gallery at Westwood Unique

Welcome to HorseSpirit Arts Gallery at Westwood Unique!  
13554 Triadelphia Road, Ellicott City, MD 21042
Open Daily 10:00 am – 5:00 pm (Closed Tuesday)

I opened the gallery in August 2013 and tripled its size just one year later.  My gallery is an eclectic, up-lifting collection that presents and promotes the original creations of more than 20 local artists.  I love my life creating my own art and promoting the work of other local artists.  I continue to learn, be inspired by nature, and be energized by the joy art brings to our lives.

The Gallery’s art includes fine oil, acrylic, pastel, and mixed media paintings in multiple styles including still life, impressionist, and abstract;jewelry from natural gem stones, metal, ceramics, crystals and fused glass; crystal mobiles and sun catchers; hand-turned wooden bowls, vases and pens;  photography; fused glass; pottery; digitized fabric art; pen and pencil art; hand-painted silk scarves; and fiber wearable art.
  
Click HERE for directions to the gallery

Want more information?

Robin and Max Holliday

You can contact Robin for more information via phone (410-782-5677) or email (Robin.Holliday@verizon.net).

Final comments:

Having been to the gallery recently, I look forward to seeing the fiber artwork from Dalis. I think it will be a natural fit with the artwork from other local artists.

Scott E

(PS – Always remember to use the hashtag #HoCoArts when posting local art information on social media)

#HoCoArts

Social Media Report Card – Calvin Ball

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Calvin Ball

It is a snow day…so I thought I would take some time to work on another #HoCoMD Social Media Report Card (I know I said it might be a month before I got to this but being home and indoors today game me the time to work on this one early). This time around I am evaluating Calvin Ball (Howard County Council – District 2).

Calvin Ball is the most active member of the County Council on social media. Let’s take a look at his numbers:

Social Media

Followers

Grade

Facebook

3014

A+

Twitter

816

B

Facebook – Calvin by far has the most followers on Facebook of all of the County Council members. He is super active with great content. This is one of my favorite local accounts that I follow. Well deserved of the “A+” grade.

Twitter – Calvin has the most followers on Twitter of all of the County Council members. He is very active…but still is linking his Facebook account to Twitter. As as example of why this is a bad idea, here is a photo of some of his tweets this morning:

Calvin Ball Tweets

Recommended improvements: First and foremost is to unlink the Facebook and Twitter accounts. When sharing other pages information on Facebook it just does not translate to Twitter as you can see above. That is the primary reason I dropped the Twitter grade letter to a “B”. More social media outreach would be fantastic (maybe Instagram). Get your links on your County Council page – maybe ask Jen Terrasa how she added her links on her page.

Overall: I would give Calvin a grade letter of A-.

I really enjoy the posts from Calvin Ball and look forward to his great updates online going forward.

I hope everyone has a wonderful snow day. Stay off the roads if at all possible. Look for the evaluation of District 3 (Jen Terrasa) in the near future.

Scott E

Have some free time in your schedule Friday night? Consider coming out and chatting with local bloggers, blog readers and members of our community.

HoCoBlogs Party 2015

#HoCoPolitics