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Social Media Report Card – Guy Guzzone

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Guy Guzzone

I figured I would close out March with my final evaluation of another State Senator that represents Howard County. This time around I will be looking into the social media outreach of Guy Guzzone (Maryland State Senator – District 13).

(Click the followers numbers to see the social media pages)

Social Media

Followers

Grade

Facebook

815

B

Twitter

995

B

Facebook – Guy Guzzone holds the second most Facebook followers among all of the State Senators that represent Howard County. The activity from this account picked up significantly on February 20th. Posts have been very frequent and have contained useful information for followers.

Twitter -Guy Guzzone holds the most Twitter followers among all of the State Senators that represent Howard County. Activity from this account picked up significantly on February 11th. They are near that magic 1,000 followers mark and it would not surprise me if they hit that number very soon.

Recommendations – There has been less than two months of great posts on Facebook and Twitter and as such I had to give grades of B for both accounts. I will say that if each of these accounts continue to post useful information on the frequency that they have recently shown, I see no reason why I would not raise that grade to an A in the next evaluation. I would also recommend to his team to look at other social media outreach opportunities (maybe Instagram) in the near future.

Overall: Based on the outreach listed I would have to give an overall grade of B to State Senator Guzzone.

All in all, great job. Keep up the great work!

Scott E

#HoCoPolitics

Social Media Report Card – Ed Kasemeyer

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Senator Kasemeyer

I figured I would stick with evaluating the State Senators that represent Howard County. This time around I will be looking into the social media outreach of Ed Kasemeyer (Maryland State Senator – District 12).

(Click the followers numbers to see the social media pages)

Social Media

Followers

Grade

Facebook

561

C

Twitter

n/a

F

Facebook – There have only been two posts in March (the last one was on March 3rd) and only two posts in February. I really could not give a grade higher than C.

Recommendations – Much more outreach on Facebook would be a good first step. Four posts in two months is not enough to keep citizens informed about what is happening in Annapolis. The recent “Maryland First Citizen Award” would have made a great social media post (just as a suggestion). It might also be time for State Senators staff to look into using Twitter for additional outreach to residents in District 12.

Overall – Based on the outreach listed I would have to give an overall grade of D to State Senator Kasemeyer.

Time will tell if changes are made going forward. I can only make my recommendations and hope for the best.

Scott E

#HoCoPolitics

2015 Long Reach High School JV Softball

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Long Reach High Logo

The 2015 JV Softball regular season kicks off on Friday March 20th. As some of you may know, I have a daughter on this team and I follow this team closely. From time to time this season I will provide game result updates on this blog site and via social media in support of the Lightning.

2015 schedule:

Mar 23rd, 2015 at 4:00 PM: Softball JV: River Hill at Long Reach (Win 13 – 11)

Mar 24th, 2015 at 4:00 PM: Softball JVLong Reach at Marriotts Ridge (Lost 14 – 8)

Mar 25th, 2015 at 4:00 PM: Softball JV: Atholton at Long Reach (Won 18 – 7)

Mar 27th, 2015 at 4:00 PM: Softball JV: Long Reach at Glenelg (rescheduled to April 14th)

Apr 7th, 2015 at 4:00 PM: Softball JV: Long Reach at Mt. Hebron

Apr 8th, 2015 at 4:00 PM: Softball JV: Centennial at Long Reach

Apr 9th, 2015 at 4:00 PM: Softball JV: Long Reach at Arundel

Apr 10th, 2015 at 4:00 PM: Softball JV: Long Reach at Howard

Apr 13th, 2015 at 4:00 PM: Softball JV: Reservoir at Long Reach

Apr 15th, 2015 at 4:00 PM: Softball JV: Long Reach at Oakland Mills

Apr 17th, 2015 at 4:00 PM: Softball JV: Hammond at Long Reach

Apr 20th, 2015 at 4:00 PM: Softball JV: Long Reach at Wilde Lake

Apr 22nd, 2015 at 4:00 PM: Softball JV: Marriotts Ridge at Long Reach

Apr 24th, 2015 at 4:00 PM: Softball JV: Long Reach at River Hill

Apr 27th, 2015 at 4:00 PM: Softball JV: Long Reach at Atholton

Apr 29th, 2015 at 4:00 PM: Softball JV:Glenelg at Long Reach

Apr 30th, 2015 at 4:00 PM: Softball JV: Mt. Hebron at Long Reach

May 4th, 2015 at 4:00 PM: Softball JV: Long Reach at Centennial

2015 Roster:

2015 Long Reach High Softball JV

Roster: (Coming soon – I hope. I will update this section if I get the full roster from the team)

JV Coach: Steve Satterfield (on Twitter at @scsatterfield)

 Coach Satterfield

Note – Photos courtesy of Israel Carunungan via the Long Reach Boosters Club Facebook page.

Social Media Report Card – Gail Bates

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Gail Bates

I thought I would kickoff this months evaluations with elected officials in District 9. First up Gail Bates (Maryland State Senate – District 9).

(Click the followers numbers to see the social media pages)

Social Media

Followers

Grade

Facebook

899

C

Twitter

490

C-

Extra Credit

LinkedIn

500+

B

Facebook – There have not been many posts from this account (only two posts this month) and as such I could not give a grade higher than C.

Twitter – Only one post this month and only 5 posts in all of February is the primary reason for this grade. One other negative (only a minor one) is that the account name changed as as such the link on the campaign website (http://www.gailbatesforsenate.com/) no longer works. That is why I marked this down from a C to a C-.

Extra Credit – I think it is great that Senator Bates lists her LinkedIn account on her campaign website…one minor problem is title still says “Maryland State Delegate & Candidate for Maryland State Senate, District 9″. For that mistake I marked it down from an A to a B.

Recommended improvements - Posting more often on Facebook and Twitter would be a big step forward. Correcting the title on LinkedIn and updating the Twitter link on the campaign website would be great and should be easy and quick to fix.

Overall - I would give Gail Bates a grade letter of C.

Scott E

#HoCoPolitics

The Do’s and Don’ts of Social Media for Business

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I am not always a fan of infographics, but when I came across this one I knew I had to share it with my followers.

dos-donts-social-media-infographic

Making the right choices on social media is an important factor in building a loyal following and converting that following into future business. Hopefully the tips in this infographic will help.

Scott E

#HoCoTech 

Social Media Report Card – Greg Fox

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Greg Fox

Just snuck in under the wire with this post and now all Social Media Report Cards for the Howard County Council Members are complete. My final evaluation is for Greg Fox (Howard County Council – District 5).

(Click the followers numbers to see the social media pages…at least on Facebook)

Social Media

Followers

Grade

Facebook

304

C

Twitter

N/A

F

Facebook – Greg Fox ranks 5th in the number of Facebook followers amongst County Council Members. All Facebook posts in 2015 have been about school closings (no other topic at all listed online). There just is not enough posts or useful information to give a grade higher than “C”.

Recommendations – It is 2015 and maybe a good time for Greg Fox to reevaluate his communications strategy to residents of District 5 in Howard County. More posts on Facebook and utilization of other social media tools like Twitter might be a good idea for his team to evaluate. It would also be helpful to have your social media link(s) on your County Council Webpage.

Overall – I would give Greg Fox a grade letter of D. (See recommendations as to why).

I will be very interested in seeing how communication to District 5 residents is handled going forward.

Scott E

Choose your social media platforms for your small business

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Social Media

I thought I would go back to a pure tech / social media topic for this post. Many small businesses struggle trying to decide which social media platforms they should be on for optimal outreach. Is it one, two or more platforms to reach potential customers. I came across this information on INC.com and thought I would share (note – it is written towards startups but know it can also be used for small businesses as they decide on social media outreach):

Choose your social media platforms.

Depending on your strategy, approach, and goals, you should be able to determine which social media platforms are right for your startup. Currently, there are five major social media platforms potentially of value to startups like yours:

  • Facebook. By far the largest social media platform on the internet, Facebook boasts more than 700 million active monthly users. If you’re looking to reach the masses, this is the best place to start. It’s also the most credible platform. Any healthy and established business has a Facebook page, and a lack of one is a warning sign to potential customers.
  • Twitter. Research shows that 68 percent of Twitter users are more likely to make a purchase from the brands they follow. If content distribution and one-on-one customer engagement is important to you, Twitter should be a key part of your social media strategy.
  • LinkedIn. For B2B startups and companies looking to find business partners, LinkedIn is extremely valuable. It’s a more professional Facebook and serves the purpose of facilitating global networking.
  • YouTube. If brand awareness is your primary goal, YouTube can be your best friend. This platform gives you the opportunity to distribute engaging videos to millions of eager users. By investing in high-quality videos that are intriguing and engaging, you can begin to facilitate conversation and effectively cross-market your brand by sharing content on other platforms.
  • Google. While a late addition to the social media game, Google has quickly established itself as the second largest network with more than 350 million active monthly users. As a rule of thumb, it’s a good idea for businesses to support anything that Google does or encourages.
  • Pinterest. Finally, Pinterest is of supreme value for many businesses. It’s the fastest growing social media platform and is particularly conducive to startups with physical products.

Now while I agree with most everything written above, I was more than a little surprised that Instagram was left off this list. Instagram is and has remained one of the most downloaded apps in iTunes. The younger generation uses this social media platform extensively. It is an excellent tool for brand or product promotion and really should be considered when looking into expanding outreach for your small business.

If I had to rank the most important social media channels for small businesses, it would be the following:

1. Facebook

2. Twitter

3. LinkedIn

4. Instagram

5. Google+

6. YouTube

7. Pinterest

Note – This is a very generic ranking and not business line specific. Each business should evaluate the advantages of each platform and choose the social media channels that fits best for optimal outreach.

Choosing what platforms you should be on is the first step…next is using the social media platforms correctly. If not used correctly, social media can be a waste of your time. If you need assistance, ScottE Software offers social media consulting and social media management services. Just contact us for more information.

Scott E

#HoCoTech