Latest Event Updates

Dog Day Afternoon – Today from 11:00am to 3:00pm

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Today is Dog Day Afternoon (#DogDay15) hosted by Columbia Association. Here are the event details:

Saturday, May 2 (Rain Date: Sunday, May 3, same time and place)

11am- 3pm

Columbia DogPark (right near Cedar Lane Park) 

This year’s official hashtag is #DogDay15

You can view more details by clicking on the image above or clicking here:  https://www.facebook.com/events/340763772780079/356766244513165/

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Club Pooche will be at the event and will be giving out free t-shirts to people that stop by their table and follow them on their various social media channels: Facebook, Twitter and Instagram. You should plan on stopping by early before all of the t-shirts are gone! Don’t worry, they will also have plenty of other “SWAG” for their visitors.

I will be at the event later in the day (Shelby has a softball game this morning from 10:00am). I look forward to seeing all of the vendors, dogs and owners. If you see me, say hi.

I hope this event is a huge success for everyone.

Scott E

#HoCoBlogs 

ScottE Software – Happy Clients

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Today on the ScottE Software Development website I added two new client testimonials. One from Brian Reed (The Pick Me Up Foundation) and one from Kevin Howell (Atlantic Distribution Group, LLC). One of my favorite things about ScottE Software is the ability to provide a positive experience and service to small businesses and organizations in central Maryland. This is one of the reasons I started ScottE Software and a primary reason I have transitioned to doing this full time now.

Here are their comments: (Click on the graphic to see the full sized version)

TPMUF Testimonial for ScottE Software     ADG LLC testimonial for ScottE Software

I have a great many activities planned or in the planning phases for the month of May. I am looking forward to networking in the community and helping additional clients extend outreach to current or potential new customers as well as offering technology consulting services that save businesses money.

I hope you take an opportunity to check out the new website soon: www.scottesoftware.com

I hope everyone is have a wonderful Throw Back Thursday (#TBT).

Scott E

ScottE Software Website – A New Look

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ScottE Software Website

The ScottE Software website is going through a redesign and the initial changes has been published. There are more changes planned but I am happy with what we have put together at this point.

I have had family in town from Tennessee for the past two days and this afternoon we are off to watch some high school softball. I tell you this as to why all of the updates have not been completed on the website. Starting tomorrow I will be focusing on getting additional information added to the site as quickly as possible. Check back to the site (www.scottesoftware.com) often and watch the changes and information added as we move forward.

Hope you are all having a wonderful Wednesday.

Scott E

Social Media Cheat Sheet (for users)

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There are MANY social media options today and picking the right one (or more) to be on can seem a daunting task. Likeable Media has put together a nice little cheat cheat sheet just for users.

Social Media Cheat Sheet

Now personally, my favorites are Twitter and LinkedIn. As noted above, I use Twitter as my primary resource for news. I use LinkedIn to make business connections and follow my friends career paths and changes. Don’t get me wrong, I am on all of the channels listed above (yes, even Snapchat – having a teenage daughter almost makes that a requirement). Each social media channel has advantages and it is important that in my business (ScottE Software) I am as familiar with each platform as possible. If you are still unsure which channel to be on, read the cheat sheet above and maybe that will give you some guidance.

Hope you all have a wonderful Tuesday.

Scott E

 

 

Early Social Media Look at Maryland Congressional District 04

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Photo Credit: Baltimore Sun
Photo Credit: Baltimore Sun

I know it is a little early to begin the 2016 Social Media Outreach Scorecards but this looks to be one of the more interesting races this election cycle and I thought I would start with a teaser looking at the current Twitter outreach for the candidates.

Before we look at the Twitter outreach, I thought this was interesting information from the Baltimore Sun:

“Former Prince George’s County state’s attorney Glenn F. Ivey has raised more than twice as much campaign cash in his bid for the 4th Congressional District as his leading rival, former Lt. Gov. Anthony G. Brown, disclosure reports filed Wednesday with the Federal Election Commission show.

Ivey raised over $116,000 in what amounted to a shortened first quarter — candidates are still jumping into the contest — and had about $120,000 on hand at the end of March. His campaign had previously released the top-line numbers.

That compares with Brown, who raised just under $52,000 and had roughly the same in the bank. Del. Joseline A. Pena-Melnyk reported raising $42,500 and spent only a few hundred dollars of it. A report for former County Council member Ingrid M. Turner was not available.”

Now here is the current Twitter follower numbers for each candidate:

(note – Click on the follower numbers to see their Twitter page)

Candidates

Twitter Followers

Brown

3437

Christopher

469

Ivey

301

Turner

240

Pena-Melnyk

128

Davis

?

Comments:

  • I was unable to find a Twitter account for Del. Dereck Davis (if there is one out there, please let me know).
  • Again, this is an early look and what will really matter is the growth of adding new followers and overall engagement with followers.

I expect this to be a race I will watch closely. In a future blog post, I will look at the Facebook accounts for each of the candidates. Look for the full Social Media Outreach Scorecards to start up later in the year.

Here is a good link for more information in the future:  http://www.elections.state.md.us/elections/2016/primary_candidates/gen_cand_lists_2016_3_00804.html

Have a great day!

Scott E

Vote for Alina Milauskas – Long Reach High Softball

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OK, we all know that I am the guy that writes about the Long Reach High JV Softball team during the softball season. I thought I would take an opportunity to promote one of the Varsity team members: Alina Milauskas (@leanbean_7)

Alina Milauskas

Brent Kennedy (Sports Editor for Howard County Times) is running a poll asking “Which softball player should be the focus of our next feature Q&A“? There are 10 players from various schools listed in the poll…but I am a Long Reach High School fan so that is how I have voted the last two days. Here is where you vote:  http://www.baltimoresun.com/news/maryland/howard/columbia/ph-hs-softball-player-qa-poll-20150425-htmlstory.html

As of right now Courtney Colosimo from Long Reach High is leading in total votes, but there is plenty of time for the Long Reach High students, parents and fans to turn the tide. You can vote once per day (everyday through Tuesday)…so get out the vote (#GOTV).

I truly wish all of the young ladies the best of luck and look forward to seeing the final results on Tuesday evening.

Hope you are all having a wonderful weekend.

Scott E

Some great Long Reach High School Softball (and other) Twitter accounts to follow:

Coach Boardman: @LRHS_BOARDMAN

Heather Clausen: @clausen_heather

Steve Satterfield: @scsatterfield

LRHS_Softball: @LRHS_softball

LRHS_Boosters: @LRHS_Boosters

Is your website ready?

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Google-Mobile

Google is making a major shuffle to its search engine, and this time around it’s not as easy as changing just a few tags or add a few more relevant pages.

The Internet giant is now putting heavy emphasis on mobility, and websites that aren’t optimized for mobile devices will fall out of Google’s good grace.  For some businesses and organizations, the change will result in unwanted strains on their budgets, but the reality is everyone need to comply or risk being wiped off of Google’s radar.

Sites that are running purely on a few SEO optimized pages will need to be converted over to adaptive web formats.  In case you don’t know what we mean by adaptive format, it’s just a new way of creating webpages that scales automatically on various devices.  The content themselves and URLs could be left as-is, but the underlying web languages has to change. 

The easiest and probably the most cost-effective mean of making this transaction is migrating all your content onto a content management system like WordPress.  These systems are prebuilt with adaptive capabilities, and Google recognizes this.  While this method works relatively well for small businesses and individuals because for the most part it doesn’t cost anything except time, it might not be acceptable to large businesses that need worry about branding.

Organizations that are running a customized CMS or backend will likely already have a team at their disposal to revamp their website to fit Google’s mobile-friendly requirement.  But in case you’re the CEO of such an organization, consider this a friendly reminder that you must act now before Google penalizes your online portal for not looking good on an iPhone display.

Scott E