This is the first evaluation where I am putting the Democrat and Republican candidates side by side. First let us take a look at the Primary results:
Comments: No real surprises here. I think most everyone believed it would come down to Brown vs Hogan in the General. Now the real fun begins. Let us take a look at how they stack up side by side…
Anthony Brown (D): http://anthonybrown.com/
Larry Hogan (R): http://www.hoganforgovernor.com
The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)
Comments: Larry Hogan continues to make significant follower gains with his “Change Maryland” Facebook account. Adding over 15,000 new followers since June and now nearing 110,000 followers, this team holds a significant outreach advantage on that platform. Larry also added the most new Twitter followers since the June evaluation.
Anthony Brown continues to hold the overall follower advantage on Twitter in this race. Another significant fact is that Ken Ulman has an extremely popular Twitter account with almost 8,000 followers. That is a significant advantage for the Brown/Ulman team.
One item I am a little disappointed with is that both campaigns seems to have abandoned Instagram. They both still have accounts but neither lists them on their websites nor have there been any posts on that platform in quite some time. I continue to list this platform on the scorecards but if there are no posts between now and the next evaluation I will remove it from the scorecard next month.
Here is an interesting bit of information that came out over the past week: GOP poll shows tight race for governor: Brown 45, Hogan 42.
Now keep in mind that this was a GOP poll but the Hogan team has to be pleased with those numbers. You can read the full report here: http://marylandreporter.com/2014/08/22/gop-poll-shows-tight-race-for-governor-brown-45-hogan-42/
Here is a look at the Facebook activity over the past week of the candidate pages in this race: (No surprise that the “Change Maryland” account had more activity based on the total number of followers. I will note that 75 posts in a week seems excessive. Maybe not SO many posts would be nice for the followers of that page).
I would give a slight advantage to the Hogan team for technology outreach. Their Facebook presence is just impressive. The advantage on Twitter for the Brown/Ulman team is the reason I only give Hogan a slight advantage. Next month I will start adding the Lt. Governor candidates social media links on the scorecard. This should add an interesting look at the overall outreach in this race.
Interested in the Democrat June Technology Scorecard for this race? Click Here
Interested in the Republican June Technology Scorecard for this race? Click Here
Scott E #HoCoPolitics #MDPolitics